The Open House Plan
A successful open house is not about cookies, balloons, and a sign out front. It’s also, often, not always an effective method of selling a house. It is, however, an incredible prospecting tool IF you do it correctly.
The week before
Knock doors in the neighborhood with open house flyers. Personally invite them & ask who they know that you should be sure to invite. Ask them if they know anyone else in the neighborhood who might be interested in selling their home. Ask for their permission to stay in touch with them & get their contact info. (Have a form for this already prepared and have a pen handy. It should have name, address, phone, email & Facebook information) Leave your card, perhaps with a magnet attached to it, with them.
Create an “event” on Facebook & invite your FB friends, including any of your new neighborhood contacts. (The key here is that all of their FB friends will see it, too.)
Publish the open house information in the home’s listing details on the MLS, Trulia, Zillow, realtor.com, etc (you won’t be able to do this if you are borrowing a listing)
Two days before
Call everyone you met & remind them about the open house. Thank them for their support and ask if anyone else has come to mind that you should invite.
Place an open house announcement, with pictures & a link to your website, on Craigslist.
The day before
Prepare your information materials for the property, plan light snacks & beverages (nothing that stains), create a “sign-in for safety” sheet where guests will be directed to sign-in as they arrive (name, phone number, address, email – this is both for safety and to allow you to follow-up with all visitors), locate & pack open houses signs and, yes, balloons, if desired. If you are not on a main road, be sure you have enough yard signs to place one at the main road as well as at each intersection.
- Hold a long open house. I suggest one hour to give a sense of urgency. It’s also powerful to have a crowd with people bumping into each other as it creates a feeling of competition & desirability.
- Hold an open house alone. It’s not safe and one person will not be able to provide enough supervision of the guests to ensure some level of security with the homeowners possessions.
- Simply put a sign at the road and hope someone shows up – you will be wasting your time and the homeowner’s.
IF YOU DO NOT HAVE A LISTING TO HOLD OPEN, FIND A MAIN STREET LISTING IN A NEIGHBORHOOD THAT YOU LIKE AND ASK THE AGENT IF YOU CAN ADVERTISE & HOLD AN OPEN HOUSE FOR THEIR LISTING!!!
Click here for a PDF of this info: The Open House Plan